I love Blip.tv, but the latest Techcrunch post should be titled – Blip.tv catches up with the rest of the pack in video insertion.
This isn’t innovation but a necessity for Blip.tv who has been behind the curve in innovation on the adverstising side. This is a me-too announcement. One thing that is true about the story is that iTunes throws off tons of traffic. ITunes and podcasts are mainstream – call it portable media or downloadable media (whatever) – it’s big numbers. Blip.tv isn’t the only solution and it is far from the best.
This isn’t a big story because others have this technology like Castfire, Wizzard.TV, and Volomedia. In fact Volomedia has the most advanced solution in that it can insert and track ads from when you’re not connected. For that most sought after and most advanced solution it does require a plug-in.
Blip.tv isn’t really doing anything new here but it does give them a needed revenue stream. Blip.tv has done a great job in hosting videos for the “long tail” sector of online video of independent video bloggers. Now they can make money for their long tail providers.
What is interesting is that you have companies, like Volomedia, Wizzard, and now Blip, who can provide reach for advertisers.
Metrics: Lets hope the metrics can be there. That is the biggest challenge from Blip is the metrics. The ad insertion is trivial.
I will ask around to get a feel for the reaction among Blip content creators and update this post…
Update: Peter Kafka was looking for the Cypus video of Mike Hudack (it was taken down) but I found this version and remix that was no doubt posted on Techcrunch using Blip.tv – remixed to music by Internet star, comedian, and celebrity Loren Feldman of 1938media.com. He changed the music to Highway to Hell – very fitting.
Update: NewTeeVee has a story and clarifies that the solution only works on the computer version of iTunes. There is no portable or mobile metric. That makes sense now.
Update: In the comments below a virtual discussion is going on between me and Mike Hudack who is being very transparent (like they always have been in the past – kudos to Mike). I would like to turn this into a ‘virual panel discussion’ on the topic because of the quality of the comments. I will ping Volomedia and Kiptronic to respond.
Downloadable media or portable media is a very small group of companies so maybe we could get some collaboration and information – we need metrics because it’s clear that the market for downloadable media, podcasts, portable media is mainstream (no one debates that just look at iTunes and overall web video performance lately). We do need to get a solution that works for users and advertisers so that the funding for more content can be realized. Thanks Mike for commenting.