The economist has a great story about blogging and how it has gone mainstream. I would add podcasting to that list as well. I was there when blogging started and podcasting and yes it is true both are mainstream leaving many of the pioneers like me and Jason trying to figure out the roles in the new order. The fact is most pioneers can’t compete with mainstream professionals. The economist talks about Jason Calacannis as the example of blogging pioneer. Jason is a great blogger and has shown the way for many.
Jason is a pioneer in blogging, but the real reason (my opinion) that Jason stopped blogging was because he had a company to build and run – Mahalo which is in big trouble. Email makes sense for Jason because it is more controlled, and it keeps his social graph and influence in place verses the treadmill we call full time blogging.
When I started PodTech in the early days of 2005 had a huge audience and my show was very popular – millions of people were exposed to my podcast (thanks to blogging and itunes). I gave that up to try to run the company that was venture backed. Now I’m considering doing it again. See poll on the side bar.
Back to Pioneering or Blogging and Podcasting 2.0
I see blogging changing so called Blogging 2.0. It will more about real time collaboration. More about experts not generalists. In fact other blogger agree at web 2.0 summit I spoke with Toni Schnieder CEO of WordPress and he agrees. They are seeing massive uptake on expert or specialism blogs. Also this reaches deep into the web. Toni mentioned that wordpress has over 200 million unique users – that’s massive.
I have launched a new blog in June called Broadband Developments www.BroadDev.com which is a prototype for a collaborative blogging hub. So far the results are working. We’ll see if that can be a model for Blogging 2.0 – experts working together.