One-half of US blog readers surveyed thought blogs were useful for getting information about purchases. More than one-half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
CEO of Buzzlogic points out what I’ve been saying for years – “Bloggers are the New Navigators”.. “For a portion of Web users, blogs rival search as a navigation tool, which has really interesting implications for advertisers,” … Also Blog Advertising works often pointing users who are seeking very specific information to places of interest online.”
Blogs are influencial because the service is valuable for users in finding content – BUT the biggest reason is the trust earned by the user is what makes the blogging work. I‘ve said here that corporate blogging isn’t working. Why? Because users see right through the ‘head fake’. Corporate blogging isn’t trusted by users.
Some of the actions taken by blog readers based on the information they found were: reading product reviews online (17%), seeking out more information on a product or service (16%) and visiting a manufacturer or retailer Website (16%).
The number of consumers influenced by blogs will rise, based on overall blog readership projections. More than two-thirds of Internet users will read blogs in 2012, up from one-half who did so last year.