Online Video – Trends Content Models Advertising Models At NewTeeVee Live Event

I will be moderating a panel that is sponsored by Volomedia at NewTeeVee Live. It will be a workshop on content monetization at the NewTeeVee Live conference in San Francisco this Thursday, November 13 at 3pm.

The panel is titled “Pennies Today, Dollars Tomorrow: Learn How To Make Money In The Media Transition As Television Moves To The Internet“.

Pennies today, Dollars tomorrow. Learn how make money in the media transition as Television moves to the Internet.

As content moves from controlled programming to a decentralized, multi-platform distribution model, solutions are required to engage, measure and ultimately monetize this audience. The session will explore this cross-over from television to online and devices, and discuss opportunities while maintaining control of your digital distribution for the anywhere, anytime audience.

Moderator:

  • John Furrier, Founder, Furrier.org

Panelists:

  • George Ruiz, Head of New Media and SVP Business Affairs, International Creative Management
  • Susan Bratton, CEO and Co-Founder, Personal Life Media; Vice Chairman, Association for Downloadable Media
  • Murgesh Navar, Founder, VoloMedia
  • David Smith, Founder and CEO, Mediasmith

I hope to get to address the following types of questions

Trends
•    Environment:  real-time verses asynchronous, social network, web sites, blogs, podcasts, ..etc
•    Distribution:  reach, metrics
•    User:  Online content viewer, preferred method of consumption, how do you define good content?
•    Advertiser:  social media, engagement, loyalty, conversion?
•    Other:  iPhone, downloadable, streaming, content development, distribution systems, content franchises, affiliate models

Content Model
Value proposition of content online?  What is an example of a successful content franchise?

Value of content or value of brand?

Success models of content deployments

Content formula:  Speed and Control;
Speed:  (slow verses fast) and Control (high vs low)

Open distribution:  sampling verses giving away the ‘store’
Tasting (sampling) ?  SNL verses Olympics

Concept of a viewer?  Is it the same as broadcast?  Does the notion of a “viewer” matter online?

Is there risk in being open or is risk overstated?

Is there a ‘holy grail’ metric for content publishers?  Engagement, viewers/listeners, loyalty, commerce, ..etc ?

Content models:  ad supported verses subscription – are there any other kinds?

Business model:  is it just promotion or is there a “there there”?


Advertising Model

Are ad networks working?

What are advertisers looking for in the new tee vee environment?

Role of brands?  Is it about the brand?

Role of the agency?

What works what doesn’t work?

Audience engagement – what does it mean?  Benefits to advertisers?

When does an advertiser know when it’s working?  Are there identifiable tipping points out there?

How do they plan for future campaigns?

Budgeting and media buying of the future?

Here is a video of George Ruiz – Taken by Tim Street in LA. George is an agent and talent king and has been a successful film studio exec and negotiator.

Author: John

Entrepreneur living in Palo Alto California and the Founder of SiliconANGLE Media

2 thoughts on “Online Video – Trends Content Models Advertising Models At NewTeeVee Live Event”

  1. Note: I can’t get to all those questions but will be focused on these kinds of big questions.

    If there are any specific questions please leave them here or put on twitter and I’ll respond or try to get to them in the panel. Or I can address them here on this blog.

  2. Have fun with the panel, John. One of the top issues in the new multi-platform model is defining the first target platform for content deployment and helping developers incorporate rich media features into the content. Apps and content that target the phone for first or primary deployment lack the rich media features that drive strong brand, optimal consumer engagement and valuable advertising on bigger screens and richer platforms. It would be great to adress this with your panel. As the multi-platform model gains momentum, how do we make sure the content and applications include all the goodness that enables strong a strong consumer and advertising experience.

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