Jason Kilar is giving the keynote at the NeeTeeVee Live conference. A big wave: He talks about the 12.6 billion streams online today. Users are responding. Hulu was founded to take a look at this new environment. Hulu is looking to establish premium content like what Starbucks did for coffee. Making it easy to consume and put it everywhere.
Media is an impulse business and the first law is to make it easy to consume. That is their vision. Their formal mission is to help find and enjoy the worlds premium content when, where, and how they want.
Obsessing: Jason was inspired by Disney World. Talks about attention to detail similar to Disney on how they keep their theme park clean. Specifically the detail around the user experience screen real estate..etc.
He is talking about the backend and how they change the user experience based upon the search request on the site. Again back to his obsessive user experience.
I’m impressed by their focus on user experience.
12 million monthly users; 145 million monthly streams; embedded 1.5million times on over 60k sites. Attracted over 115 top content owners; content partners seeing dramatic lift in terms of their overall onine business. Advertiser demand exceeded expectations. I’ve been tracking this for some time and this is the future business model see my link to past post.
Questions from audience:
Advertisers pulling back: seeing uptake on video and not concerned about advertising right now – emphasis is on the brand.
International plans and key territories? Won’t go into detail on their roadmap. He is indicating that they are very focused on a global vision.
Cnet is saying they are having problems recruiting advertising and ability to serve up ads. Won’t share any financial details. Jason is talking about monetizaiton around premium videos. Ad supported video is $80b. Ad revenue is critical for Hulu. Jason isn’t really giving an answer on this.
Product placement: hot spotting is good on the Internet and he sees this as being big and is possible on the Internet today. It’s a function of getting the user base large enough. Emphasis on critical mass.
What’s holding Hulu back from moving fast? They are a startup and the reality is that they have limited resources.