The what to do with Yahoo debate is raging, but this isn’t rocket science. Fixing Yahoo is so easy and clear.
Gets someone with “testicular fortitude” to pivot quickly. Yahoo is huge in numbers and they have a gigantic platform.
Step 1: reshuffle the cards in the management ranks
Step 2; operate efficiently – get lean and mean emphasis on mean
Step 3: nail 3 great new freaking products in the next 12 months
Step 4: server the users by providing better navigation on and off site
Step 5: get advertising yields up both to advertisers and publishers
Step 6: compete, compete, compete
Step 6: promote anyone internally that drives the above steps
Step 7: fire anyone who gets in the way
Step 8: Go to Step 1
Remember the old saying – anyone who isn’t part of the solution is part of the problem.
Culture issue: get a leader who has guts, understanding of internet infrastructure and advertising, and platforms.
All Yahoo employees starting at the top all the way down to the bottom need to get an attitude and COMPETE !!!
I say don’t sell to Microsoft and turn that ship around (Kara Swisher has a good post on what Microsoft is trolling for). Forget the trickled layoffs. Move fast and compete.
This isn’t rocket science folks – It’s easy – a layup.