I’ve been seeing a massive awareness around Mobile Media. The obvious example driving this is the iPhone. Apple saw the iPhone’s market share triple over the past year, capturing 12.9 percent of the worldwide smartphone market, according to a new Gartner analysis. For the quarter ending September 30, iPhones accounted for 3.4 percent of the market in 2007. That figure was more than 3x higher on the same day in 2008. The future of Mobile Media is now upon us.
Nokia is the leader worldwide in smartphone sales, with 42.4 percent of the market. BlackBerry maker Research in Motion comes in second with 15.9 percent. In North America, Apple is in second place behind RIM, with iPhones accounting for over a quarter of all smartphones. Gartner analyst Roberta Cozza also noted that this quarter marked the first time iPhone sales exceeded those of Windows Mobile devices; that’s pretty astonishing when you consider how many flavors of WM handsets are out there.
I recently sat down with the core management team at Volomedia to talk about to the Apple revolution, online media and advertising – mobile media. Brian Steel and Murgesh Navar shed some light on what’s going on. There are a slew of interviews here (enjoy).
I do want to highlight my talk with the Founder of Volomedia Murgesh Navar who talks about the current situation and the vision of how all of this plays out.
Click Here To Play Podcast with Murgesh Navar Founder of Volomedia
Silicon Valley Technology Blog - John Furrier 
Historically it has been very risky to base your business on the whims of Apple. Looking back over the last 25 years or so Apple always tends to do better than the 3rd party developers for their platform.
Apple rarely acquires companies. If you prove a new big business in their space they’ll compete against you using their unfair advantages of OS hooks and distribution.
There’s a long list of dead companies that tried to build a business leveraging Apple’s platform that Apple decided to compete against and killed.
Erik,
I agree with you. Apple is alot like Google in that regard to partnering. For a company to be successful in the Apple ecosystem they have to leverage the market that Apple is driving not by leveraging or relying on a relationship with Apple.
The ipod and now iphone paradigm is a major market force – companies like volomedia are just riding the tide and building in innovation