Web 2.0 Revenue Models ?? Drama 2.0 Weights In January 12, 2009Posted by John in social media, Technology.
Tags: online advertising, social media, web 2.0
Web critic blog – Drama 2.0 has a post about the realities of Web 2.0. Not to toot my own horm but if you’re interested in Web 2.0 business models just read my posts from the past 2 years – the monetization answers are there.
Here’s the conclusion that Drama 2.0 came up with – pretty right on.
As we head into 2009 facing one of the toughest economic environments in decades knowing that the fun and games are over, it’s time to face the reality: the Web 2.0 we have today is not the Web 2.0 we envisioned a few short years ago.
The most popular Web 2.0 creations have not been cheap to grow and operate. They’re still struggling to find revenue models that will serve as the foundations of self-sustaining businesses and even those startups that generate significant revenue in absolute terms (namely Facebook) cannot justify the valuations they’ve been given. And profitability is still largely a pipe dream.
While it’s possible that Web 2.0 stars like Facebook, Digg and Twitter will turn things around, it’s quite clear that these companies are not like many of their hot Web 1.0 counterparts, which, despite having to battle challenges of their own, were able to develop viable revenue models and turn a profit relatively early on.
Given all this, for Web 2.0 proponents who continue to make the same asinine argument, “Don’t treat Web 2.0 like Web 1.0!”, it’s 2009 and I concede defeat. Web 2.0 is not like Web 1.0. It’s in a special (ed) class of its own.