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Digg Lays Off Big Chunk of Staff – Still Alot of Work To Do January 22, 2009

Posted by John in social media, Technology.
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Memo from Jay Aldelson from Digg.  I really love to see how companies are trying to survive.  No doubt Digg will survive – Jay’s a good manager and he would have to seriously screw up royally to fail (that’s certainly possible but highly unlikely).  Techcrunch says it’s growth is flat. Digg’s sister company Rev3 is hurting and has laid off staff as well.  Rev3 is now being run by Jim Louderback who has media experience, but the economy isn’t favorable to video at the moment.  Well see about them.  (note: I saw Jim at CES and they were doing some great stuff there with NBC).

Here is Jay’s public post on Digg’s priorities in 2009: goal cut staff and focus on 5 major bullets  to manage.  I would have expected them to have only 3 bullets but maybe there is more coming from Jay and his team.

Hey all,

Wanted to reach out to folks with an update on Digg and our priorities for 2009 as well as address some of the recent speculation about our business.

As we’ve often stated over the past couple of months, given the current economic climate, we’ve made the decision to take a more conservative approach to our expansion plans and aggressively focus on reaching profitability within the year.

This means we’ll be taking proactive measures to manage our costs including a headcount reduction in certain areas that are less core to this year’s objectives while continuing to hire for roles that will help build on our leadership position and get us to profitability faster. This includes hiring a direct sales team, in addition to other targeted hires in 2009.

As part of our aggressive path to profitability within the year, I also wanted to take this opportunity to highlight some of the major priorities for the company:

  • Rolling out new features to grow and engage our community
  • Building on our advertising infrastructure
  • Building on our successful partnership with Microsoft
  • Ongoing sponsorship opportunities
  • Ongoing publisher and trade partnerships

I’m confident that with commitment and focus on these priorities, Digg will be an even stronger company in 2009 and will continue to create innovative features for our more than 35 million community members. I want to thank you all for your continued support and commitment – helping us achieve our vision of the democratization of media, and revolutionizing the way people consume and discover information online.

Thanks,

Jay

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