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Internet Traffic Explosion by 2015 – Next Phase is Rich Media for Infrastructure 2.0 February 2, 2009

Posted by John in Technology.
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The article today about Apple iPhone having video capabilities made me think about the scale of the net.  We have to see full scale global video by 2015.  However, first things first, we need an infrastructure revamp – Infrastructure 2.0.

We need to handle the traffic explosion. Here is a great deep review of the coming trend of Infrastructure 2.0 with info on the coming infrastructure revolution. The Impact of Video and Rich Media on the Internet — A ‘zettabyte’ by 2015 by the Discovery Institute.

The U.S. Internet of 2015 will be at least 50 times larger than it was in 2006. Internet growth at these levels will require a dramatic expansion of bandwidth, storage, and traffic management capabilities in core, edge, metro, and access networks. A recent Nemertes Research study estimates that these changes will entail a total new investment of some $137 billion in the worldwide Internet infrastructure by 2010. In the U.S., currently lagging Asia, the total new network investments will exceed $100 billion by 2012.

Technology remains the key engine of U.S. economic growth and its competitive edge. Policies that encourage investment and innovation in our digital and communications sectors should be among America’s highest national priorities.

New technologies are driving a deep transformation of the Internet’s capabilities and uses. We are entering a new phase. The first phase of the Internet, starting with Arpanet in 1969, was a small research project that linked together a few, and then a few thousand, scientists. They exchanged rudimentary messages and data. In the mid-1990s the second broad phase delivered the Internet to the masses with e-mail, graphical browsers, and the World Wide Web.

Today, the third phase is underway. Video over the Net portends innumerable consumer and commercial possibilities. This new medium will change every realm of communication and content. The broadcast petabyte flows of radio and television will branch out into narrowcast, multicast, mobilecast, and everycast streams. With real-time transactions and collaborations, rich images, video, and interactive virtual worlds, the Net’s current content of static text and pictures will swell to form exabyte rivers. We call this third phase of rich broadband content the Exaflood.

This Exaflood is coming. However, it will only be possible with a vast new infrastructure to match the vastness of the coming digital deluge. Building this new infrastructure will be very expensive, likely requiring some $137 billion in global new investment over the next two years alone and at least $50 billion in the U.S. Technology remains the key engine of U.S. economic growth and its competitive edge. Consummating a true broadband Internet will depend on smart communications law and an investment friendly economy.

The second phase of the Net was chiefly enabled by two broad technical advances: (1) new computer modems at the edge of the network and dramatic advances in fiber-optic communications in the core of the network, both of which supplied unprecedented physical connectivity; and (2) new logical concepts like the HTTP-based World Wide Web and software applications like the browser, which made the Net accessible to the masses.

Prefixes – Kilo — 103 Mega — 106 Giga — 109 Tera — 1012 Peta — 1015 Exa — 1018 Zetta — 1021Today, the third phase is likewise being driven by a combination of advances in physical connectivity and software innovation. Today’s residential cable modems now average more than 5 megabits per second, or 100 times faster than the 56-kilobit modems that mostly reigned at the outset of phase two. Many cable MSOs now offer 10- or even 15-megabit services. Meanwhile, the nation’s telecom companies are building a new generation of fiber-optic networks to neighborhoods and homes that will reach tens of millions of consumers in the next few years. These networks will offer an additional factor of 20 capacity increase initially and are massively scalable for the future. On the software side, user-friendly self-publishing applications have given rise to millions of blogs and myriad social networking communities. Media players and Flash applications enable the easy creation and dissemination of rich visual content.


1. Katie - February 3, 2009

Bearonbusiness.com has a post on the same subject with some great graphs on growth estimates from the Wall Street Journal (referencing another Nemertes study) and the New York Times. Check out the post and the graphs at http://bearonbusiness.com/internet-traffic-growth.

2. Bayhits - March 2, 2010

Good Post, Thanks…!

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And now that Apple launched iPad, consider the internet traffic explosion earlier that 2015.

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