The Quiet Tech War: Google vs Cisco – DNS Is The Internet Oxygen – Cisco Does Deal With Infoblox on DNS At The Edge Speaks Volumes

Network World is reporting that Cisco has done deal with Infoblox for managing DNS at the edge. In enterprise speak this is about the branch office – in tech speak this is about intelligent addressing and control of the edge. Infoblox vNIOS™ software for Cisco Integrated Services Routers (ISRs) empowers branch offices by automating core network services, providing the performance benefits of local service delivery with unparalleled resiliency and centralized visibility while reducing branch network capital and operating expenses.

Here is Yankee group perspective worth noting on this Cisco Infoblox announcement…“Remember the ‘Trapper Keeper?’ That’s what Cisco’s routers are becoming for enterprise branch office: a single place to keep all critical network applications and services,” says Phil Hochmuth, senior analyst at Yankee Group. “This is being enabled largely by the AXP, which allows organizations to cram as many services — even ones beyond Cisco’s own scope, such as Infoblox IP address management — onto a single platform.” …hmmm DNS in core and edge routers.. hmmm policy at the edge… interesting.

There is a bigger picture here. DNS is the small little Internet feature that will be the focal point for the upcoming Internet war between Google and networking vendors including Cisco. Why? DNS is the Internet Oxygen. DNS made Google – no DNS – no URLs; no URLs – no Web; no Web and URLs -no search. Here we go again except instead of web pages and search, we have web services up for grabs – that includes enterprise and cloud services.

Having a technology that is automated and programmable (i.e. policy) will gives the winner the viable solution to deliver the next generation search and application paradigm from advertising to brokering transactions.

Over the past 8 years insiders at Cisco have been debating the future of Cisco. Many back in 2000 were arguing internally at Cisco that they have to “move up the stack”. Well they never did it. In fact Cisco has been spending a ton of time rewriting IOS and figuring out what to do. Meanwhile back in 2000 a little growing company named Google was scaling their DNS offering (aka URL search) to take over the online advertising market. Now it’s apparent that Google has a mission in the cloud and networking space – they have been moving down the stack – right into Ciscoland.

This middle ground (Cisco moving up and Google moving down the stack) will be where the battle of the titans will take place. This feature from Cisco is an indicator of what the battle will be for.

Update: I just found out that this has not been officially announced yet. I believe it will be discussed here at this event in San Jose this week.