I was browsing the web today and found this interview that I did with Sean Maloney at Intel. It got me thinking. Intel needs a new intel inside consumer branding theme. I found it for them. It’s HiDef – HD. Sean Maloney gets it. He’s old school Intel, but he understands what new users are looking for.
In the old days the CPU powered software. Today it’s a entire new paradigm -rich media and broadband. It’s the ‘new software equivalent for processors and subsystems”. The Intel Inside brand is getting stale. Intel Inside clicked for consumers back in the 90s, but I think that Intel is confusing to a new breed of consumers now. The new net users don’t have that historical connection that guys like me have with Intel. Intel needs to connect with those new users while keeping it’s image up with the existing users.
Answer: HiDef – HD. HD touches all consumers both online and offline. Intel needs to own image in the mind of the consumer. I would argue that HD is yet to be owned from brand association perspective by any one vendor. HD is everywhere but yet unbranded.
More importantly HD requires a boatload of processing power and storage (and cloud computing – I won’t get started how cloud computing is threating the PC which should have Intel worried as well). Great processing and system software, Intel’s technology stronghold, enables a great user experience from online to the living room. Intel needs to leverage that in a clear message to consumers.
Companies like nVidia are competing directly with Intel on CPUs. With nVidia dominating the graphics market for years they have a chance to make a run at Intel. Will nVidia and others possibly steal away the Intel franchise?
Here is the interview with Sean Maloney that I did. Sean gets it. He thinks big and Intel needs a new Intel Inside theme. It has to be HD.