Microsoft’s War: Google is NOT Netscape. People: Please Stop the Comparison.

Joe Nocera of the New York Times writes that Microsoft is really a tired competitor.  Not sure I agree that Microsoft doesn’t have the weaponry – under the right battle plan I think that they can compete and surpass Google.  What I am sure of is that Microsoft will not “kill” Google.    Nevertheless, Google isn’t Netscape. 

Although there are many differences between Google and Netscape, the big difference is that Google is a multifaceted cash producing machine and Netscape was a one trick poney – the browser.  Netscape was an easy target for Microsoft at that time.  Today, Microsoft is fighting a different competitor.  Google has great cash flow and control of the most coveted market –  online advertising.  This fight for Microsoft is to the death.  Microsoft is the underdog not Google.  A case can be made that Microsoft is the Netscape and Google the old Microsoft – the tables are turned.    It’s going to get bloody.

 As I mentioned yesterday Microsoft is officially waging “War” against Google, Microsoft needs Yahoo.  Why?  Two reasons:  it’s search position and it’s user base of registered users.  The rest of Yahoo will fall into a product group or get ‘whacked’.   If this buyout goes down in Microsoft’s favor , then there will be a ‘ton’ of collateral damage at Yahoo.