Friends at NewsGator Are Having a Webinar on Content and Traffic Management

Newsgator is having a webinar on How To Enrich Your Web Content to Drive Traffic & Page Views. Jeff Nolan works there.

Interactive/Digital Media Content Providers, Advertising Managers, Business Development Managers, SEO and Web Traffic Specialists should attend.

Now is your chance to dramatically enrich the content on your site by adding NewsGator’s Related Content feature. This addition will give your audience a broader perspective around articles and an enhanced user experience while increasing your advertising revenue, traffic and page views.

NewsGator’s Related Content delivers high quality, relevant headlines on your article pages giving your audience a more comprehensive and informed view of a topic. You choose the sources; we search for contextually relevant content. So whether you are serving up additional headlines of your own content or from selected partners, NewsGator’s Related Content service will encourage your audience to keep clicking – driving increased web traffic and page views. With NewsGator’s service, you enhance your site’s content without relying upon expensive, traditional news sources. The related content also enhances your Search Engine Optimization by expanding page content and can include advertisements to boost your revenue.

Please join Walker Fenton, GM of NewsGator’s Media & Consumer Products, for this informative free webinar that will provide you with valuable insight into how our Related Content feature can improve your monetization and marketing goals as well as the end user’s experience on your properties.

This webinar will cover:

* How the Related Content feature works
* The different Related Content options available to you – related articles & topic pages
* Why adding this feature to your site allows you to tap into the industry’s largest database of RSS content
* How this service will increase ad inventory for new revenue streams and help you achieve significant ROI
* The other benefits of this feature, including: enhanced SEO, increased web traffic & page views, enriched content, a flexible pricing model, and diminished dependence on traditional news sources

iPhone Apps – Plug and Serve from NewsGator

I’ve been watching talking to big media companies about social media for many moon and one thing is clear – they want the best capability to get their stuff out there. Except they don’t want to invest a ton of money to validate the business model.

This is why Jeff Nolan’s post about NewsGator’s new service makes sense. Now companies can leverage their content feeds (plus add others) to deliver a solution to users on the iPhone.
By private labeling Newsgator service companies can deliver a fast iPhone app.

IPhone apps and soon to be Android apps will be the standard for portable computing.

Here at Jeff’s two reasons why he’s excited

There are two reasons why this is an exciting development. First and foremost, media brands have an absolute requirement to extend their presence to the places where people are consuming content and mobile is just one of those places. Building a better website is by itself no longer a strategy for expanding audience and advertising revenue, moving out to mobile is a compelling option for any media site, large or small. The iPhone has dramatically reshaped the mobile marketplace and it’s because of iTunes more than any other factor, we now have a merchandising mechanism for moving apps down the pipe to end users and this is hugely important.

The second reason this is exciting is that developing iPhone apps, or any mobile app for that matter, is complex and expensive. Go out and try to hire iPhone app developers today, good ones are very difficult to find and the market is super competitive, all of which conspire to make iPhone app development a steep hill to climb for media companies. They will invariably end up going with custom development that gives them little in the way of content control and then carries with it the risk of alienating their audience with a less than compelling application that they also have to support.

Our branded iPhone application program not only overcomes the challenges that media companies face with mobile app development, but we also host it for them and that removes a big operational challenge from their equation. We host it, provide our proven content management capabilities and all for a reasonable cost of a one time setup fee and a monthly hosting fee based on the number of downloads per month. We also handle insertion into iTunes App Store and have a best practices approach that clients can follow for predictable success.