Jerry: It’s time to join Open Social. Now is the time to change the game.
I’ve been posting a lot on Yahoo recently first on Yahoo at CES and then on their stock performance. I believe that Yahoo can be a big player in web 2.0 and social networks. Yahoo can be competitive and might just have the answer in being the next Google-like performing company. Specifically, Yahoo has already helped pioneer RSS and widgets (with Konfabulator). Now it’s time for Yahoo to join open social. Yahoo has the assets to make a difference in web 2.0.
The three things that I would do right now if I were Yahoo:
1) Join OpenSocial immediately – like tomorrow
2) Do a major stock repurchase – joining OpenSocial and going open will cause some stock performance in the short term so it’s no better a time to do a stock buyback. Show everyone you’re in it for the long haul. Don’t sell.
3) Port all your products to be web 2.0 enabled including social networking environments and data portability.
These three things can propell Yahoo to the front of the line in term of being competitive while delivering user value.
My prediction: Yahoo will join OpenSocial. By joining OpenSocial Yahoo can take advantage of their huge subscribe base, lead the open data movement, and leverage the user behavior trend in social networking and widgets.
It’s the bread and jelly that Yahoo needs. It already has the peanut butter.
Jerry Yang took over as CEO this past June and announced it here on his blog.