Web 2.0 Expo Blogging and Twittering – New formula for social media marketing and advertising: Social Networks + Social Media = Social Commerce

I’m at Web 2.0 Expo blogging and twittering the event.  A great event that is trying to encapsulate the web 2.0 world for business people.  One of the problems with Web 2.0 Expo so far is that it’s to geared to developers.  In fact most attendees are normal business people who are trying to harness web 2.0 for their business.

Tomorrow should be a great day when the event kicks off.  I’m here talking to potential companies for my new startup.

If anyone from corporations, media companies, or ad agenciesis interested in social media marketing and/or social media advertising I am available to chat.   I am currently in private beta for my new social media ad product.

New formula for social media marketing and advertising:  Social Networks + Social Media = Social Commerce

Social Media Social Advertising – The Next Boom in Online Advertising

Forrester just put up a free report on why social media and advertising will survive a recession. It’s a must read for all online marketing executives.  Last month, Adweek had a short article on this topic.   I was quoted in there. 

Here is my quote from AdWeek:  “I don’t think we’ll see a marketing recession with online ads. The cost benefits and ROI are too compelling. It’s recession-proof.” —John Furrier, founder, PodTech Network, Palo Alto, Calif.

With Social media costs are dropping and the yield is increasing.  I’ve been directly involved in developing social media products for three years and can tell you with conviction that social media works.  

Bottom Line:  Forrester got it right.   They have some great suggestions. 

The Bad News:  metrics are very manual at his point so scalable metrics really don’t exist out there.  However, there are folks out there who know how to interpret the current set of data that is available. 

Good news:   metrics are coming. 

My advice to marketers:  if a vendor can’t coherently articulate to you what the appropriate metric variables are..then run for the hills.  Or just call me I know some good folks out there.

Marketers Note: If you’re reading this for the first time you should know that I’m biased toward Microcontent based social media and social advertising.  In my opinion Microcontent has the highest yield to cost benefits out on the market today *and* the distribution capabilities are viable and getting stronger everyday (e.g. widgets..etc).