Twitter is the Ultimate SmartMob – The Money is in the Collaboration

It’s no surprise that Howard Rheingold loves and is addicted to Twitter.  I have been at the center of social networking and social media from day one and have seen tools come and go.  Twitter is the real deal. 

Many people don’t get it and will never get it.  Where’s the business model – they cry.  Many see Twitter as a geek utility – a low cost to run utility.   It is clearly a solid communication utility. 

Where’s the Beef people ask?   Two Areas: 

1)  Communication and Coordination:    At PodTech we did many social media experiments and one of them was implementing Twitter mobs to drive brand awareness – we used as a communication tool to create an engaged “smart mob”.  Did it work.  It sure did. 

2)  Smart Collaboration:   Another area that Twitter rules is what I call the “smart collaborative mob”.   This is the Web 2.0 “holy grail”.   

Let me give some examples:  I have been personally using it this way for sometime in vetting out my next venture.  Also, more publically take a look at Seesmic and Loic Lemur.  He is actively using Twitter as a collaboration tool to build his business – I love that about Seesmic.  Just this weekend Loic Lemur was going through 900 feature ideas from the community – talk about smart mobbing for collaboration.  It’s open source entrepreneurship – high quality, efficient and low cost.

Twitter is one major component for Social Media but it can’t be used unless it has a community.  

Where’s the big business model in Twitter? 

Answer:  “Smart Collaboration”

Who owns it:?  Everyone

Who makes money:?  Everyone and Twitter

Wanted: Any Yahoo Social Networking and Social Graph Product Mgrs and Engineers

Attention Fresh Ex-Yahoo employees or future Ex Yahoo employees.

I am looking for product and engineering startup employees for my upcoming startup. This is a pure startup opportunity in Palo Alto. I’ve been working on this new opportunity with my wife Linda.

Consider this an open call for Yahoo entrepreneurs who know social networks and social graph technology: I’m looking for product managers and engineers for my new social advertising startup.

For more information read through some of the posts here at Furrier.org

I also posted on Techcrunch comments as well.

Update:

I saw Susan Mernit at the Yahoo campus today while I was attending the SDForum Social Graph Search Developer Event.  She was bummed.  Wait I’d say more stunned.  Susan blogged about it here.  Susan is a good person who takes pride in her work.  It must have been a surprise.  Susan: lets get together next week.  I’m happy to share with you the months of research on the landscape.  Ping me if you need anything.

Another employee named Ryan twittered the layoff.   Randy Farmer who I met when Yahoo launched Yahoo 360 (their social network beta) blogged the surprise layoff.  

Hello Web 2.0 Real Time Communication.  I hope that we can use these same tools for Real Time Collaboration and get people back to doing great work.