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Pageview Metrics – Matt Cutts Post Hits Home December 23, 2006

Posted by John in Technology.

Matt Cutts posts about pageviews and metrics and it hits home with me.  We are finally seeing industry leaders downgrading the effectiveness of page view – about time.  Performance (I mean conversion oriented) metrics are the key for the web 2.0  – insiders all know this and marketers are getting there soon.

Two things stick out that hit me as the founder and ceo of a startup in the media business (note: I think about the future of metrics 24/7)…

Matt nails it when he says ….”If you’re doing a start-up and want impressive page view metrics, stay the hell away from AJAX.   If you would even *for one second* consider staying away from AJAX for the sake of impressive metrics, you’re running your start-up ass-backwards.”


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