Future of Online Advertising – Clearspring Raises Big Round – Social Media and Social Advertising May 21, 2008Posted by John in Technology.
Tags: clearspring, online advertising, social advertising, twitter
Clearspring just secure what is being talked about is a big round. Ok I have an opinion on this. At PodTech we were one of the early players in having a deployable widget (player) with content emebbed. I can tell you that there is a big revenue model coming. Some just don’t see it yet.
I think that Clearspring could have fetched a much higher number like $30-40 million. Why because it’s about infrastructure and analytics. Online advertising is changing. Just look at Twitter. Clearspring has a bigger monetization opportunity than Twitter yet Twitter has all the VCs in a raging auction. Clearspring has a deeper opportunity.
Readers of Furrier.org know my opinion on the changing online advertising market. A new metric will emerge. Alot of us insiders know this and are racing to build the solution. Who will win? Clearspring has a great chance and is more than viable. It’s a billion dollar business. Oh yeah Clearspring has big media companies adopting as well – that’s all upside.
I think that this financing represents the growing trend of convergence within online advertising and social networks.
I won’t even talk about the media and search opportunity that I see with widgets and infrastructure data. Hmmmm..