Scobleizer is right on this. You can’t pitch bloggers just put the info out there. If not in a blog then try podcasting. Podcasting is the language of bloggers. Yahoo was so successful in podcasting their information. Others are doing too from Morning Coffee Notes to Corporate professionals. Just be open and be authentic.
My advice to corporate PR folks…either join the blogosphere and start blogging and/or podcast.
Silicon Valley Technology Blog - John Furrier 