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Pageview Metrics – Matt Cutts Post Hits Home December 23, 2006

Posted by John in Technology.
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Matt Cutts posts about pageviews and metrics and it hits home with me.  We are finally seeing industry leaders downgrading the effectiveness of page view – about time.  Performance (I mean conversion oriented) metrics are the key for the web 2.0  – insiders all know this and marketers are getting there soon.

Two things stick out that hit me as the founder and ceo of a startup in the media business (note: I think about the future of metrics 24/7)…

Matt nails it when he says ….”If you’re doing a start-up and want impressive page view metrics, stay the hell away from AJAX.   If you would even *for one second* consider staying away from AJAX for the sake of impressive metrics, you’re running your start-up ass-backwards.”

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