Matt Cutts posts about pageviews and metrics and it hits home with me. We are finally seeing industry leaders downgrading the effectiveness of page view – about time. Performance (I mean conversion oriented) metrics are the key for the web 2.0 – insiders all know this and marketers are getting there soon.
Two things stick out that hit me as the founder and ceo of a startup in the media business (note: I think about the future of metrics 24/7)…
Matt nails it when he says ….”If you’re doing a start-up and want impressive page view metrics, stay the hell away from AJAX. If you would even *for one second* consider staying away from AJAX for the sake of impressive metrics, you’re running your start-up ass-backwards.”
Silicon Valley Technology Blog - John Furrier 