Podosphere Forms New Industry Group: Association of Downloadble Media aka ADM July 16, 2007Posted by John in Technology.
I’m proud to announce today that PodTech has been part of a group of leading upstarts and big players - Apple, PodTech Network, NPR, and a handful of leading firms in the podosphere (podcasting industry) - to accelerate the industry mission in the “Podosphere”.
In my 10 years as an entrepreneur and 7 living in Silicon Valley I’ve seen the value in forming industry associations when the timing is right especially when the market is confused like it is now. Like groups before ADM it’s not always clear from the outset what the roll will be. I remember when the IAB was formed in the 90s the market was confused on ad formats for web pages…then in 1998 ICANN formed and there was some confusion about domain names, naming systems, and the global addressing system …there were other groups along the way…. these groups of emerging leaders can bring key people together and create clarity and growth for the industry. Many entrepreneurs want to build an industry so the time is right.
At PodTech we’ve been working with corporate marketers and advertisers in developing new ad solutions that work for podcasts. This is the main reason why I decided to spend my time to spearhead this group with some great people. New ad formats will emerge (this was a big discussion last week about facebook) and we want to contribute. I encourage all firms interested to join the ADM. The membership is open for all players in downloadable media Google, YouTube, Microsoft, Facebook, and others.. For my company PodTech this will help achieve our mission to commericalize the podcasting business (make money) while creating an environement that promotes a better user experience and creates a growing profitable ecosystem. In Web 1.0 we had the same challenge (banner formats and practices) and the IAB among others stepped up and clarified and unified the industry around formats for publishers and advertisers. Now it’s Web 2.0 and the ADM will do the same for podcasting and anything downloadable.
Over the past two years podcasting has grown from geeky grass roots to fully mainstream. Today there is even talk of Apple starting a record label so it’s clear downloadble media and the Apple model is here to stay. But it’s just not about podcasting it’s about all downloadable media that is represented by what podcasting is.
The ADM will focus primarily on podcasting, downloadable media and portable content that is monetised by advertising and sponsorship. It will also create a ‘landscape’ that facilitates the commercialisation of this growing audience.
The founders of the Association of Downloadable Media – ADM are:
|Pete Alcorn, Apple Computer
Susan Bratton, Personal Life Media, Inc.
Jonathan Cobb, Kiptronic
John Furrier, PodTech
John C. Havens, BlogTalkRadio
Kris Jacob, PodShow
Don Loeb, Feedburner
Chris MacDonald, LibSyn/IndieFeed
|Mark McCrery, Podtrac
Bryan Moffett, NPR
Murgesh Navar, Podbridge
Dave Osborne, Neilsen//NetRatings, Inc.
Dave Praeger, Rev3
Matthew Snodgrass, Porter Novelli
Colette Vogele, Vogele & Associates
Update: blog and press coverage