News corp is looking to lead the efforts to find a YouTube killer. News Corp. is forging ahead on talks with a number of congloms to create a video platform that could compete with YouTube.”We’re in very active negotiations with all of the media companies to create the most robust video offering from professional content on the Web,” Fox Interactive Media topper Peter Levinsohn told investors.
I am very skeptical. Trying to compete with a product that day after day continues to get more critical mass is very difficult. If I was News Corp I am not sure that I would deploy a frontal attack as my competitive strategy against YouTube.